Parc in Hannam-dong describes itself as "Korean Mother's Recipes and More". I tend to describe park as "modern Korean". But I think maybe the better way to describe Parc would be "Korean slow food". With it's adorably illustrated "know your namul" place mats, changing menu and focus on quality of ingredients it definitely has a Korean meets California Cuisine vibe.
Parc has a set menu that seems to usually have one seafood and one meat option which comes with rice, banchon and the soup of the day. The current menu is often posted on their Facebook page but only sometimes in English (don't worry, there are English language menus available when you get there). You can also add on sides, but the sides are almost as big as the main dishes so I would recommend splitting one between two or more people since the set menu itself is quite filling (in the above picture we did not follow this advice and ordered one side each which was way too much food but delicious).
When I went there was an option described as "chicken braised in soy sauce" and a squid option. I went with the chicken option and added a side of japchae (glass noodles and stir fried vegetables) and Ashley got the squid and a side of the jellyfish salad. I chose black rice for my dish and was surprised when my tray came with a pat of butter which the waitress instructed me to place on my rice and let melt a bit before mixing my rice into my bowl with the chicken, sweet potato, soft egg and greens. My unconventional bibimbap was nothing like I expected my dish to be. To be honest, I was really happy because soy sauce braised chicken sounds kind of boring and one note and this dish was anything but. The chicken dish had a mildy sweet soy based sauce with a hint of cinnamon. The addition of fresh greens to the bowl kept it from feeling too wintery and we all know I'm a sucker for anything with an egg on it. Each banchon (small side dish) had a unique taste and overall I would say it was much fresher and much subtler in flavor that most of the Korean cuisine I've had (with the exception of Sanchon).
My japchae had a lot of vegetable mixed in and was delicious but I barely put a dent in it because the chicken bowl, rice and soup were already a pretty solid amount of food. However, the jellyfish salad was the true star of the sides. Cool jellyfish mixed with cucumber, red peppers and just a touch of wasabi was the Summer salad I didn't know I had been looking for.
Located next to Leeum, Samsung Museum of Art, Parc is a great choice for a lunch or dinner to add on to a modern art excursion. Or, if like me, you live a seven minute walk away, for anytime you want Korean cuisine with a twist. As well as having lunch every day, they're also one of the few places in the area that serve food until midnight on the weekends (last order 11:00pm).
Parc is located at 734-1 Hannam-dong, Yongsan-gu, Seoul on a side street between Itaewon-ro and Leeum Museum. Come out Hangajin Station exit 3, walk straight on Itaewon-ro and turn right at the road between the Audi showroom and Trevia restaurant. Continue up the short road and cross the street running perpendicular continuing on the road that's uphill and slightly to the right. Parc will be on your left.