Sugar Daddy

Sugar Daddy Itaewon

Let's be honest, I think the cupcake trend in America had long since jumped the shark and it always was mostly terrible. Most shops do a great disservice to a dessert that can be just as delicious as a full sized cake by focusing on twee over taste. Though I do find Sugar Daddy a little sweet for my taste, I think they do a great job of finding a balance between presentation and flavor and I love that walking into the shop it immediately has the warm, sugary smell of a real bakery. The mismatched, funky decor in the small shop also helps keep it from being overly precious and makes me want to hang out there more.

As well as cupcakes they also have a wide variety of cheesecakes, tea, juice and coffee but the only one of those things I've tried is the coffee, which is solidly average for espresso drinks in Seoul. They also sell a few cakes by the slice and dog biscuits that I'll be picking up for Ada once she's no longer on a prescription only diet.

Chocolate Mint Cupcake Sugar Daddy Itaewon

My first visit to Sugar Daddy, I got a choco mint cupcake. The cake was pleasantly dense, moist and chocolate-y. The frosting was a lightly mint flavored American buttercream. American buttercream doesn't really do it for me in the same way as it's European counterparts and I found it too sweet and stiff. Everything about this cupcake from the texture of the cake to the sweetness of the buttercream tasted quintessentially American childhood, so if you're feeling a bit nostalgic, or missing a taste of home, this cupcake will certainly satisfy your cravings.

The carrot cake is probably my favorite so far. Once again, the cake was nice and moist. The spice balance was spot on. I did find the cream cheese frosting a little sweet but not as much so as the mint frosting.

Nutella Cupcake, Sugar Daddy Itaewon Seoul

I really wanted more from the Nutella cupcake. It had the same chocolate cake as the choco mint cupcake which I liked, but the frosting seemed more like just chocolate buttercream with a half a Ferrero Rocher on top than then hazelnutty goodness I wanted from something Nutella flavored. It was fine, but I probably won't get it again.

I've heard much about the maple bacon cupcake and I've been disappointed that it hasn't been in the case when I've visited. I'm pretty much a sucker for any maple bacon dessert.

Overall, I like Sugar Daddy. I'm not going to be there all the time, but it definitely hasn't seen the last of me yet.

Sugar Daddy is currently located at 56-21 Itaewon-dong down an alley right next to McDonalds. They often have a sandwich board out on Itaewon-ro making it easier to find. In May, Sugar Daddy is moving across the street and up the hill to the 2nd floor of 118-5 Itaewon-Dong.