BREAD SHOW

Bread Show Itaewon

Yes, that title is in ALL CAPS, because despite Bread Show's Paris Baguette-esque pastry display style, this place is the real deal, French chef and all. The croissants are buttery and flakey, the pastry cream doesn't just taste like butter whipped with sugar and everything has a proper, dark, french bake instead of the sad, pale pastries and breads I've gotten used to seeing here. The first pastry I had there was a Yuzu Turnover impulse grabbed on my way home from physio. I no longer have any expectations for pastry here so I was pleasantly surprised to find my turnover had genuinely flakey, well baked pastry with a not too sweet pastry cream and candied yuzu filling. Not too sweet, I think, is one of the hardest things to find in Korea. Even most of the potato chips are lightly (or not so lightly) sweetened. I was extremely pleased and excited to go back.

Bread Show Itaewon

Of course, they give you a fork and knife for your pastries because this is Korea but I went for the joy of pulling my croissant apart with my hands, one buttery layer at a time. On my last visit, I also got a puff pastry spiral that was fantastically crisp with a gorgeous and delicious caramelization on the bottom. Simple things done well are the true test of a bakery or dessert menu to this baker and Bread Show passes with flying colors. Looking forward to branching out into trying things a little more complex, like my beloved Opera Cake, next visit.

Bread Show is located at 736-9 Hannam-dong on Itaewon-ro